SOCIAL MEDIA · CLIENT PROJECT

Saving with Sharon

A complete social media content campaign showing how posts, reels, carousels and stories work together in one recognisable system.

Created: Filming, editing, copy, design and posting
Formats: Posts, reels, carousels and stories
Approach: Photography and human-led storytelling

A little extra income, built around real life

THE IDEA

Make the message feel like a conversation.

The visual direction uses soft natural photography, a consistent purple palette and hand-drawn details to make the campaign feel reassuring rather than corporate.

Clear headings, short explanations and direct calls to action help each post do a job while still sounding like Sharon.

SEVEN-SLIDE SOCIAL CAROUSEL

A complete story, one swipe at a time.

REEL · CREATED, EDITED & POSTED

From a relaxed chat to a finished social reel.

Sharon's chosen social package covered the whole job. We planned the subject, filmed her in a familiar setting and kept the delivery natural. We then selected the strongest footage, tightened the pacing and added clear on-screen captions for vertical viewing.

We also wrote the hook, accompanying caption and call to action, then scheduled and posted the finished reel to Sharon's agreed social channels. One idea, handled from filming through to publication.

Saving with Sharon social post asking if the viewer would like a friendly second opinion

REAL PHOTOS · AUTHENTIC CONTENT

Want a friendly second opinion?

This post began with Sharon, not an AI-generated person or a synthetic photoshoot. We used Sharon's own stills, then added the wording, graphic treatment and recognisable purple styling afterwards.

AI supported the wording and creative treatment; it did not replace Sharon or her photographs. Real person, real photos and thoughtful creative work combine to hold attention while keeping the content personal and unmistakably hers.

A FLEXIBLE CONTENT SYSTEM

Built to stay consistent without looking repetitive.

The same campaign language can flex across portraits, carousels, educational posts and promotional calls to action.

Create something for your business

Make the message feel like a conversation.

A complete story, one swipe at a time.

From a relaxed chat to a finished social reel.

Want a friendly second opinion?

Built to stay consistent without looking repetitive.

Master the art of getting Spotti'd.